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Final Poster Design

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Draft Poster Design

For this week’s test, I used self captured photography and Adobe Illustrator to create a draft sketch for my final poster based around my SuperYOU logo sketch.

The black and white sketch of my draft poster design.

For the base of my the figure I captured an image of myself using my phone camera on a timer. I then imported the image into Adobe Illustrator and used the pen tool to outline the image. I created the shorts from memory.

I chose the pose in the image specifically because it is an iconic superhero pose, most commonly shown being performed by Superman. I also used the sketch of the SuperYOU logo for the outline of the logo on the figure’s chest. However, I did modify the ‘Y’, instead of using the hand-drawn ‘Y’ I used the text tool and the font ‘Myriad Pro’ instead because it has a nicer look to it compared to the Y that I drew.

For my final poster design, I plan to use the curvature tool to create the background. I plan to use the PANTONE+ Solid Coated swatch like I did for my “Drawing in Adobe Illustrator” post. I have chosen to continue using the PANTONE+ swatch because it includes many variations of colours, many light variations, that are commonly associated with being able to brighten people’s moods. I also plan to use the ‘Berlin Sans FB’ font like I did in the SuperYOU sketch. I will also include the SuperYOU text like I did in the original logo sketch. I will also include different types of motivational quotes like “you can do this” “you’re a good person” but also bits of advice, from online articles and from advice I’ve received from therapists.

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Solving Your Conceptual Design Problem With Photography

For this week’s task I used Adobe Photoshop and a picture I captured with my phone and combined the image with original resources to create a final piece.

Completed edited image
Original photo

I used Adobe Photoshop to create original assets that I combined with the image of the angels ornament.

I had to rasterize (the process of converting an image into pixels so it can be edited) the original photo before I could edit it.

For the moon, I used the Polygonal Lasso Tool and manually selected points, using the moon in the original image as a guide for my points. After I had selected all the points and connected my selection, I deleted the selected area. I had to make sure the background layer was separate so that I could place the assets behind the cut out sections.

For the night sky image, I used the rectangle tool and drew a black rectangle behind the image so it occupied the space the deleted selections did. I then used the brush tool and picked a random yellow using the colour palette and then randomly spread the stars around until I was happy with the placement of all the stars. I then applied the motion blue filter to give the stars a feel that they are being viewed from far away.

For the halos, I used the ellipse tool and used the same colour I used for the stars. I drew the ellipse above the head of the angels, I then applied a motion blur filter to give the halos a more heavenly effect.

Creating this image has helped me to gather composition skills that will be useful in compiling my final poster piece.

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Drawing in Adobe Illustrator

For this week’s task, I used Adobe Illustrator to create a minimalist Julian Opie inspired drawing.

Drawing completed in Adobe Illustrator

I used the curvature tool in Adobe Illustrator to create the outline around the nose and mouth, I also used the pen tool to connect the top of the nose and the top line of the eyes because I think it looked more appealing to have those lines be straight rather than curved.

I decided to use a picture of my face for the drawing because I believe it was the perfect image to test my skills and not push myself beyond my capabilities. I used my nose and eyes as guidance for the outline of the drawing and then just created random shapes and filled them with random colours.

I used the colours that I did because, as I mentioned in my previous post, I plan to use colours that are commonly associated with superheroes but also colours that are believed to increase mood.

For the colours in my drawing I mostly used the PANTONE+ Solid Coated swatch and the default Adobe CMYK swatch, but I only used one colour from the CMYK swatch. Full list of colours used below.
Nose:
PANTONE 223 C;
PANTONE 1365 C;
PANTONE 333 C;
PANTONE 709 C;
PANTONE 5035 C;
PANTONE 365 C.
Left Eye:
CMYK Magenta;
PANTONE Green 0921 C;
PANTONE Orange 021 C.
Right Eye:
PANTONE 3248 C;
PANTONE 393 C;
PANTONE 1775 C.

https://bit.ly/3r5bfYW
Julian Opie painting that inspired me to create the drawing I did. This piece is one
of Opie’s more colourful and shaded paintings.

Julian Opie is a painter that has inspired me for a long time. His use of paints is quite similar to vector imagery because of it’s high quality, use of linework and solid colours which are all very common aspects of vector imagery.

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Conceptual Design Ideas

For this week’s task I used Adobe Illustrator to create a base black-and-white sketch that is based around a superhero logo.

Sketched using the Adobe Illustrator pen tool and using rulers to line up the sketch line.
Text is Berlin Sans FB at 106pt

The above image is the sketch that I made. I used a diamond esc shape for the outline of the logo because it resembles the ‘Superman’ (DC) logo. Superman has one of the most recognizable logos from comics.

http://bit.ly/2YoFzkP
‘Superman’ logo, once of the most iconic superheroes of all time.

I attempted to further reference the ‘Superman’ logo by having a ‘Y’ shape in the sketch, the ‘Y’ referring to the person that is viewing the poster. The trope of a letter being inside of diamond shaped symbol is also very commonly noticed by a lot of people because of the fame of Superman and his logo.

The text “SuperYOU” in my sketch is also a reference to ‘Superman’ and many other superheroes that have ‘Super’ in their name. The text I used for ‘SuperYOU’ is Berlin Sans FB. I decided to use a Sans Serif font because a lot of comics/posters commonly use a Sans Serif font when the topic of the comic/poster is superheroes.

The use of ‘SuperYOU’ was purposefully done so that the poster can be directed at anyone regardless of age, sex, gender, sexuality, race etc.

To continue on from my sketch, I plan to research bright colours that are associated with superheroes and that are commonly thought as to be “mood-boosting” colours. My current ideas for colours is yellows, blues & greens because they have a lot of brighter variations.

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Poster Subject, Purpose and Audience

I decided that I wanted to follow on the topic that I focused in for my final post of my Presentation Campaign Graphic, comic-book movie adaptations. I also want to include a tone of mental health in my poster.

The purpose of my poster is to use superheroes, which are commonly known to be strong, powerful figures that protect the world from evil, to empower people to believe that they are just like superheroes. I want to create a poster that helps people to feel confident in their abilities and to make them feel that they’re a good person.

https://bit.ly/3pwFTtM
A simple image using comic style text that implies that the fathers the poster is aimed at is as powerful and protective as a superhero.

The audience for my poster can be broken up into multiple groups:

Superhero Enthusiasts – people who are interested in superheroes whether that be from movies, comics, tv shows etc. I want to use the imagery of superheroes and not include any kind of lore and not require any prior advanced knowledge of the superheroes included in my poster

Mental Health Enthusiasts – people who rather suffer from some form of depressive or anxiety disorder or people who take an interest in the psychological area surrounding mental health. This target audience will also be addressed because the poster has the purpose of helping people to feel better mentally.

Children – I decided to target children with my poster because a lot of children have interest in superheroes regardless of race, sex, age etc. The purpose of the poster is also helpful because it can teach them about taking care of their own mental health and how to help other people when they are not okay.